What is a Strategic Plan?
Make directional long-term investment
A strategic plan will map out an organization’s strategic objectives for the next 3-5 years, outlining the “how” and “when”. What needs to happen to achieve the goals and what resources are required. This is usually an internal document.
A strategic plan allows you to capitalize on the knowledge of what’s going on around you and provides your organization a defined direction and an action plan on how to achieve it. Your business will be proactive, rather than reactive, to swings in the market and economic conditions.
Benefits of a Strategic Plan
Being prepared. Realizing your desired future.
Applying a Strategic Plan
Defining and executing
Identify what success is and what metrics are important. Determine what milestones need to occur and who will be involved. Understand the dangers, opportunities and strengths of the organization to develop the future vision. Create an executable roadmap for everyone to follow and be held accountable to.
The client’s business was operating well and profitably, but they felt there was room for improvement and growth. We developed a strategic plan that was executed over two years. The revenue grew 30% and the profit grew by a factor of 10.